Responsibilities: Research and analyze the needs of OEMs/Tier-1 suppliers, produce product requirements documents and Feature Lists, and define new products
Develop the MCU product Roadmap
Drive new product promotion, competitive analysis and market development, and formulate marketing strategies
Analyze product positioning, define key applications, and coordinate platform technical support
Lead competitive product analysis and identify differentiated selling points
Edit and optimize product materials and produce related content
【Qualifications】
1. Bachelor’s degree or above in electronic engineering, microelectronics, communications engineering, automation, or a related field;
2. 3–5 years of relevant industry and product experience
- Ability to independently conduct market research, competitive analysis, and user-needs discovery.
- Deep understanding of automotive chip architectures, key specifications, and development processes;
- Familiarity with automotive electrical/electronic architectures, with knowledge of AUTOSAR, in-vehicle networks, functional safety, and cybersecurity
6. Strong cross-functional collaboration and negotiation skills, with the ability to communicate requirements effectively with technical teams and customers;
7. Innovative thinking and problem-solving skills, with the ability to balance market needs and technical implementation;